Sounds Like Ads are Coming to Players' Helmets

The NHL is trying to generate revenue in the middle of a pandemic and something that's being discussed via Elliotte Friedman of Sportsnet, is selling ads on players' helmets. 

Friedman's report included the topic was recently brought up to the Board of Governors and is expected to be discussed more sometime next week.

This move would make a ton of sense as the league is currently losing hundreds of millions because of Covid and throwing ads on helmets is a great dress rehearsal to perfect ads on jerseys, which will eventually be coming according to Friedman.  

The NBA reached an agreement a couple of years back for ads on jerseys and teams have been generating millions since.

The NHL is expected to have training camps for non-playoff teams opening December 31st, with the rest of the league opening camps January 3rd, and opening night January 13th.

Photo credit:  Vincent Ethier/Icon Sportswire