NHL Announce New Uniform Partner From 2024

The NHL has cycled through uniform partners quite often over the past two decades, with Adidas, Koho, CCM and Reebok all getting their time since 2000, but now, the NHL has made one of the most controversial decisions in recent memory.

On Tuesday, the NHL officially announced that Fanatics will replace Adidas as their on-ice uniform sponsor for the next 10-years, and it's safe to say that it's a move that has been universally hated by NHL fans in the short time since it was announced. 

Fanatics will replace Adidas as the NHL's outfitter of on-ice uniforms and authentic jerseys, beginning with the 2024-25 season on a 10-year deal.

This marks the 1st time @Fanatics branding will be directly on an official player uniform for a pro sports property. @NHL pic.twitter.com/2iR2vpyYiK

— Greg Wyshynski (@wyshynski) March 21, 2023

In recent times, Fanatics have begun a monopoly on fan gear for North American sports fans, and while they play their role there, the quality just isn't up to par for official an on-ice sponsorship, and with so much backlash, it will be interesting to see how the NHL react. 

Photo Credit: Sam Navarro-USA TODAY Sports